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About US


COMPANY PROFILE

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Founded in 1960, a B2B solutions provider of products to build, maintain, repair or operate a facility, at AABTools we believe in going beyond just “selling” a product, but ensuring that we offer you an end-to-end solution. Ours is a holistic approach, from evaluating customer needs through to on-site deployment, we partner with you ensuring that you “get the job done“.


With 4 Locations in the United Arab Emirates, equipped with dedicated sales staff, stock, a fleet of delivery vehicles and an established supply chain, we are well positioned to meet your industrial supply requirements throughout UAE & beyond


We offer a range of high quality innovative brands that represent the best in each of our product categories. Most of these brands have a strong legacy of innovation some of which continues for over a 100 years. These brands are leadersin their respective product category and help our customers tirelessly get the job done.


Businesses and institutions depend on us every day as a source of tools, abrasives, material handling, safety and other equipment. The breadth and availability of product line is a key factor that differentiates AABTools from other industrial vendors. We carry more than 8,000 products in 9 different product categories in stock to provide customers with products the same day (if stocked in any of our 4 branches in UAE) or the next day (if stocked in our distribution center).

Our strength lies in consolidation. Our broad product line and wide networks enable us to meet customer requirements in totality. For products not in our product portfolio, we source and ship based on customer’s requirements. We have thus obtained a reputation as a vendor of choice so that our clients can focus on their core business.



GUIDING PRINCIPLES

VISION

  • offer a complete range of high quality industrial products and solutions to help get the job done

  • MISSION

  • Offering reliable and innovative products and services
  • Providing exceptional quality and value to our customers
  • Empowering our employees to achieve their full potential
  • Developing lasting partnerships with our principals and suppliers
  • Generating long-term value for all our stakeholders

  • VALUES

    Excellence

    We value in providing the best

    Leadership

    We value positive attitude

    Integrity

    We value every relationship

    Adaptability

    We value change

    Leadership

    We value positive attitude

    aab team

    OUR RESOURCES

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    QUALITY POLICY

    Ali Asger & Brothers LLC is committed to provide excellence in Sales of Industrial Supplies and Calibration service of Test and Measuring instruments.

    We aim to create sustained value for all stakeholders through:

    • Consistently providing customer value and satisfaction in product and service through timely delivery and listening to our customer.
    • Ensuring a world-class leadership and employee development.
    • Maintaining good brands and products by performing annual evaluation of our suppliers.
    • Complying with the legal requirements of local authorities and to continually improve the Quality Management System.
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